Brad Lagassé is the Chief Product and Revenue Officer at ethica, a Canadian software company enabling the shift for ISPs from selling raw bandwidth to delivering reliable, enterprise-grade internet services. With over 20 years of experience in SaaS, network technologies, and telecom innovation, Brad helps service providers modernize their offerings to meet the demands of a cloud-first world.

A long-time tech entrepreneur, Brad previously founded and exited a successful software company focused on health and safety compliance management—bringing a practical, business-outcomes mindset to every engagement.

At ethica, he leads global product strategy, revenue, and partnerships, working closely with ISPs to embed intelligent, resilient connectivity directly into their core services. His focus is on enabling session-proof access, application-aware performance, and guaranteed uptime at scale.

Brad is passionate about closing the digital divide by helping providers deliver high-performance internet access—so businesses everywhere, especially in underserved markets, can compete in the global economy.