Obaid Rahman heads the International Wholesale division for du serving both consumer & enterprise segments.

With more than 26 years of senior management experience in commercial, operations, strategy, transformation and industry relations, Obaid has been continuously recognised as one of the Top 100 Most Influential People by Capacity Media and amongst Top 10 by ROCCO. He has held key positions across Europe, the Middle East, Asia, and the Americas, managing multiple geographies and consistently exceeding commercial and financial targets.

Obaid also serves as a Board Member at ITW Global Leaders’ Forum. In his previous career, he has pioneered creation of the first WholesaleCo in the GCC region for a regional telco group.