Ruth is responsible for the global strategy and execution of Colt’s sales activities with carriers, resellers, system integrators and all market partners who build their networks based on Colt infrastructure and require innovative solutions for end customers. In this position, Ruth ensures that Colt customers can respond quickly to changing market dynamics and technology trends. She also represents the company in industry organisations and associations. Ruth joined Colt in 2011, following various leadership positions with other carriers, such as Arcor (now Vodafone) and BT Global Services. She also held a number of leadership roles prior to her appointment as VP at Colt in November 2020. In her previous role as Sales Director Wholesale DACH, Ruth was responsible for sales to wholesale customers in Germany, Austria and Switzerland. In parallel, she served as Country Manager for Germany.