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Business Messaging Forum

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  1. Transformation Stage
    • Multi-Channel Communications
    • What is the impact of advancements in the underlying network APIs and AI-driven networks?
    • How are expectations for CPaaS in delivering superior UX evolving?
    • What are the strategies for co-opetition between CPaaS platform providers, carriers, and aggregators?
  2. Transformation Stage
    • Multi-Channel Communications

    A series of interactive networking roundtable discussions focused on some of the key pillars that can enable omni-channel success:

    • Security & trust
    • AI & data analytics
    • Platforms & APIs
  3. Business Messaging Brunch
    • Multi-Channel Communications
  4. Transformation Stage
    • Multi-Channel Communications
    In Mobilesquared’s State of the Global Messaging Market analysis for 2025, Nick Lane will present this year’s key figures and forecast for the near future of the messaging channels.
  5. Transformation Stage
    • Multi-Channel Communications
  6. Transformation Stage
    • Multi-Channel Communications

    Join us for back-to-back sessions journeying through the budding Rich Business Messaging (RBM) channel to get to grips with the new revenue opportunity, understand the global competition, and find out what the catalyst for growth is likely to be.

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    10:00 AM
    1. Transformation Stage
      15 mins
      • Multi-Channel Communications
      There has been a lot of talk about when RCS will truly arrive and following Apple’s announcement earlier in 2024 to support it along with Google’s work on standardisation, it looks increasingly likely that RCS will soon realise its promise. However, we’re still waiting on a defining use case or global event to truly ignite adoption. This session will explore whether the FIFA World Cup 2026 could be the catalyst, and if so, how the industry should prepare.
    10:30 AM
    1. Transformation Stage
      30 mins
      • Multi-Channel Communications
      • How is trust and security in the channel being ensured?
      • How can operators justify investment without eating into existing SMS revenues?
      • What is the RCS competition globally? And what role do these competitors play?